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Advantages of having of a website for any business


If you are the owner of any business in Lesotho and you have not yet taken that step into the digital world, here are compelling reasons that will make you wonder why you haven’t done it before?


Having a website means that customers can always contact you, anytime, anywhere. Even outside business hours, your website continues to find and secure new customers. It offers user comfort, since you can access the information you need in the comfort of your chair, without any pressure to buy. Also, since most companies today have their own website, there is a possibility that you are missing that piece of cake that is easily being taken by your competition.


In its simplest form, a website provides a quick and easy way to communicate information between buyers and sellers. You can show your opening hours, contact information, a map of your location, photos of your products, have a contact form to facilitate inquiries from potential customers or comments from existing customers.

You can even have promotional videos to attract your customers and sell in an effective and profitable way. This is also a good way to promote your social media channels and create a community with your customers.


In the modern world, there is an expectation that any reputable company will have some kind of online presence. Potential customers are likely to mistrust any business that doesn’t have a phone number or physical address, and the same can be said for not having a website and email address.

Nowadays, having your company have a website is as important as having a physical store, an office or a phone number. These are useful tools to share crucial information about your business with customers and answer all the questions they may have.

Additionally, having a professional and easy-to-use website makes customers comfortable using your services, as they will assume that they can expect the same positive experience in all areas of your business.


In addition to simply displaying information, you can also use your website to sell goods and services directly to consumers, in some cases eliminating the need for a physical location that involves high operating costs (staff salaries, rent, utilities). to name a few).

Note: Eliminating these overhead will also allow you to lower your prices, giving your business that real competitive advantage.

Having an internal website can save you a lot of time, as your collaborators can have access at any time to many resources that can be shared.


Because your site is accessible to anyone around the world, the ability to overcome geographic barriers has never been easier. Anyone, from any country, will be able to find your company, and as such is now a potential customer.


The analytical tools that can be implemented on a website allow you to identify who your typical customer is, how they found you, what they like. And adapt your business to maximize purchases through your site. The wide range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the external aspects of your business, such as branch opening hours, promotions and product ranges.


Tools like Google AdWords, SEO, or Facebook advertising give you the power to reach customers with much more precision and reliability than traditional advertising methods. SEO and online advertising are a great way to help increase your visibility, if done correctly, traffic to your website can increase and therefore your sales.

Be the first company that a potential new customer sees when they search for a product or service on the internet.


If you do not have a website, it is very likely that your competitor does, this means that you are missing the opportunity to gain new customers by not being at the forefront. If you don’t have a website you will be out of the game.


Websites provide an easy way to handle customer service. By offering answers to frequently asked questions (FAQs), they can reduce customer service costs and save time and money, as well as provide much more information.

This also means that customers can receive an instant response and save time, helping to foster positive long-term customer relationships. This could be an implicit benefit for you, all positive feedback can be uploaded as testimonial, your customers are happy, why not show it?


Websites, in general, are great ways to provide a place that potential investors can refer to. It shows what your company is about, what it has achieved and what it can achieve in the future.